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Freshman Twitter users need to learn how to use it for business blogging

May 12, 2011 By 1 Comment

Business blogging should be the focus of any social media campaign. We have spoken to prospects that started their B2B Social Media campaign or B2C Social Media campaign without having the content to back it up. They are on Twitter, Linkedin and Facebook with no content.

When I was in college, you could always tell the freshmen at a party because they’d be the ones hanging around the stairs talking about how cool the party was. Meanwhile, the upper-year students would be heading for the keg and, well, actually enjoying the party.

Twitter can be very similar. You’ve got a rush of new people hanging out, talking about how Twitter is such a great tool and sharing news stories on how many more millions have joined the feed. And then, over there in the back, there are a few people who are actually using it as a tool.

Unlike Diamonds, Twitter Isn’t Forever
The thing is, Twitter won’t be around forever. True, it may seem like everybody’s on it and it’s the place to be, but guess what? So was Friendster. Three years ago, Twitter didn’t exist. Five years ago, Facebook was a burgeoning idea on a Harvard campus and six years ago, everybody had a MySpace. The point is, things move fast and tastes can change even faster.

Which is exactly why though Twitter can be a useful part of a comprehensive marketing plan, it’s not the be all and end all.

So, What’s Next?
If I knew, I’d be calling my broker. Seriously though, if you were to pin me to the mat, I’d have to say niche communities.

Sure there are big providers out there like Facebook and LinkedIn, but there are also a lot of smaller, more niche-focused social networks popping up. For example, Identi.ca, which is a Twitter clone. That particular community is made of predominantly open source software developers and fans and, as a result, has a distinctly technical feel to it along with a great tech sense of humor.

As messageboards and listservs grow up and enter the social realm, you’ll see more niche-focused networks appearing. Then again, maybe not.

twitter birdIn the meantime, party with us on Twitter:

Paul Lorinczi
Erik Deckers

Paul is the President of Professional Blog Service. PBS works with clients making strategic investments into business blogging, social media and search engine optimization.

Filed Under: Blog Marketing, blogging, business blogging Tagged With: , ,

Social Media Management of your Campaign

March 15, 2011 By 2 Comments

Time to Manage our Social Media Campaign

Social media campaigns need management.  Now that we have selected our b2b social media networks, we now have to figure out the social media management of networks.

In the previous post we outlined a few things to consider when choosing social networks to participate in. Now that you’ve made your choices, it is time to manage them.

Step 2: Managing Your Social Networks

To start, you’ll have to manually add all of your profile information. You can begin with the basics and fill each of these out over a period of time. Ideally, you want to be updating all of your social profiles about once a month. As you get involved with each social network you will see what type of profile information is necessary to attract the best relationships.

Try making a spreadsheet of all your social networks. Your column headers should be the social network name and URL, your user name, password and finally, the last date of update. It will help you stay on track of all of your profiles.

TIP: Be sure your profiles are similar on each network you choose to participate in. People are leery of chameleons who have a different “facade” in each community. Also, I think it is important to get connected to services that essentially become “profile aggregators” like Disqus, Gravatar, BackType and coComment. These services collect your various presences, show how actively and intelligently your social participate is and are quickly becoming important as credibility tools.

Now, here are some tools you can use [Read more...]

Filed Under: internet marketing Tagged With: , , , , , ,

What to consider when evaluating social networks for your b2b social media campaign

March 12, 2011 By 4 Comments

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Why should you consider a B2B Social Media campaign?

You have heard it over and over again, Generation Y has now surpassed Baby Boomers as the largest population in the United States. This makes b2b social media more important than ever. Business blogging is changing and requires more use of mobile browsing. Twitter has become the primary tool for passive aggressive behavior for b2b social media complaints.

There are literally thousands of social networks out there. You can’t join them all, nor would you want to.

So, which ones should you join?

When you spread yourself too thin over too many networks, you run the risk of being unable to properly maintain your presence on all these channels. You could also find yourself associated with a social network that has a lame image or that disappears as quickly as it appeared.

How do you prioritize? Easy…

Fish where the fish are. Go where the users are. Just like a blog with no comments or a message board with no posts, a social network with no users has little value. This seems obvious but is often ignored because many less experienced marketers decide to place all their chips on a little used “up and comer” hoping to be on top when the masses convert to that social network. Problem is, the conversion rarely happens.

Social networking sites like Facebook, MySpace, LinkedIn and Twitter have millions of active users. While, many “gurus” might scoff at marketing on these well established social networks, don’t be persuaded. Usually, these guys are trying to [Read more...]

Filed Under: Blog Marketing, blogging, business blogging Tagged With: , ,

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