Last week on Thursday April 22, 2010, Erik Deckers participated in the Strategy Session called Mistakes Small Business Makes in their marketing.  Erik was responsible to talk about “The 3 Mistakes Companies Make with Their Blogging and Social Media.  He will discuss the following:

1. Ignoring Social Media
2. Broadcasting, Not Conversing
3. Abandoning the Plan

I think he did a pretty good job.

Check it out:

I found this great Pandora Software for the Mac.  It’s called PandoraJam.

You can get it here.

In a nutshell, it allows you to stream Pandora through your Airport Express.  It costs only $15.  It’s for Mac OSX.

I love Pandora for several reasons:

1. It introduces me to music I would otherwise not hear.
2. It allows me to be lazy and let someone else pick my music based on my tastes.
3. It still gives me music based on my moods.

Yesterday, I was feeling a bit like Liszt, Ferenc.  I was introduced to a whole new genre of music I would otherwise never had heard.

It is yet another example of how the Internet allows users to customize their experience to suite their individual personality or explore new things.

I love it!

It is quite simple.  It is networking online.  It allows you to build networks outside of your city limits with connections all over the world, if you like.  I always associate it to the old Fabrege commercial we used to see back in the 80s:

What is important to understand is that you have to be real.  You are not a faceless corporation.  It is people doing business with people.

Simplistic?  Yes.  We are taking what used to be and still is off-line behavior and opening it up to online behavior.