Posts Tagged ‘emotive marketing’

More Outrage

Wednesday, January 28th, 2009

Today’s outrage brought to you by the NY Times’ Maureen Dowd.

I am not challenging what she is saying here.  There is some tragic comedy unfolding here.  What I would challenge you on is your reaction.  What emotions are you experiencing as you read it?

For you guys who claim you do not understand feelings, you have 4 main feelings that drive a male.  There is one more too, they are:

1.  Anger

2.  Fear

3.  Sadness

4.  Joy

Bonus feeling for males:  Shame.

So, it is pretty simple, your body communicates when these feeling are going through your body.  With that in mind, what is the feeling that comes out of reading the following:

http://kl20.com/outrageatbankers/

I know how it made me feel.  Test it for yourself.

It is a powerful marketing tool.