May 20, 2013

This Country Is Going Down the Tubes…blah…blah…blah

This is a rant post. Not sure where it is going.

Let’ face it, we continue to live in tough economic times. Since the 1980’s, people are not as comfortable as they once were. Incomes continue to decline for the average American. The rich keep getting richer, the poor keep getting poorer. Now, companies want to keep employee hours below 30 to avoid having to pay into the new Healthcare laws. Unemployment is higher than what is being published in the papers, since many people have stopped looking.

Poor economic conditions breed social issues

President Barack Obama and Warren Buffett in t...

President Barack Obama and Warren Buffett in the Oval Office, July 14, 2010. (Photo credit: Wikipedia)

I am not a social issues kind of person. I really don’t care how people live their lives. People need to follow the laws of this country. So, if we collectively agree that stealing is bad, we should not steal. I believe in secular government and do not believe that religious practices have a place in public education. If you want to practice religion, do it at your church, mosque, temple or religious school, whether you are Christian, Muslim or Jew. I don’t care.

It’s still about the economy

All the problems in the world today are the result of our economy of scarcity. As the population grows in the world, resources are being stretched. It is what drives anti-semitism, racism, ethnocentrism, religious extremism. Scarcity breeds the extremism. As individuals, we are victims of some other group who are taking more of their share than what I should be getting. It is so much easier to blame someone else than to look in the mirror.

So, what to do about it?

There are some things we can do. In the United States, we have more going for us than we give ourselves credit. Warren Buffett is bullish on the United States in the long haul. Let’s take a look at some of the tough things we could do right now:

  1. Congress needs to seriously consider the Simpson-Bowles recommendations for deficit reduction.

It is a bi-partisan idea that combines new taxes with major spending cuts. It’s all drastic. If we are serious about righting our ship, let’s get serious about doing something about it. The debt issue is a big one for us and needs to be addressed. It even has its own wikipedia page.

Citizens against Government Waste have found 4 easy waysto cut spending. Congress should get on it because they are common sense things.

  1. GM pay and GM jobs are not returning

Face it, GM pay and GM jobs are not coming back to the levels they once were. That era is over. We need to come to the realization that in some areas of our economy, we are starting over.

When Flint, Michigan’s lumber industry waned at the end of the last century, some Entrepreneurial guys played around with the horseless carriage. They started a company called Buick. Then, Billy Durant had an idea to build a big automobile company and formed General Motors. While his name is still relevant in Flint, I don’t think people recognize his contribution and guile of what he had really done.

I am sure that the people in the lumber industry lived through tough times while the local economy changed to this new industry that would change the world. They were starting over and the automobile industry led the way. We are starting over and we need to encourage the next wave of Entrepreneurs to find the next big idea to lead the world.

  1. We are an Entrepreneurial country!

I am a broken record on this topic. This country was built on the foundation of Entrepreneurship. We always have some winners and we have some losers. It is the core strength of this country that makes it so great. I talked to a prospect who hailed from England. His business targeted small business owners. The US market by far was more attractive than England because the number of companies that incorporate here was 5 times more than England.

Not everyone is born to be an Entrepreneur. It’s a game of winners and losers. That being said, tough economic times requires us to consider alternatives to getting a job. There are still a lot of segments of our economy that need services or could use some improvement. Some services that are being delivered today could be done differently.

Entrepreneurship and not Government is what will help us get out of our mess. Entrepreneurship history should be a part of our educational system. Politics is great, but commerce is what built this country. Our titans in business and entrepreneurship should be the heroes our kids should emulate – not pop stars.

Ok…I am done with my rant.

 

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Facebook stock price

linked in stock performance - Facebook stock manipulation?

This is to follow up on my previous post on Facebook Stock Manipulation.

Will it be like Linkedin?

linked in stock performance - Facebook stock manipulation?

Facebook Infographic providing real time stock price

Facebook infographic - Facebook stock manipulation

More to come

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Business blogging – 3 steps to Internet Marketing Success

Image representing Twitter as depicted in Crun...

Image via CrunchBase

Business blogging and social media can help attract sales. Before either can help, you need to know how to use it first.  Let’s keep it simple though. Business blogging and social media can be distilled down into 3 easy steps. Not a silver bullett, but an understanding of the work needed to make it happen:

Connect. Converse. Share. 

Connect

The first step with any social media strategy is going to be collecting and connecting. You want to start by attracting prospects, potential customers and contacts and essentially building that base. This one is pretty obvious. You can’t converse or share unless you have someone to converse and share with.

Here’s an example: I run a business and I have a lot of connections. Over the last 15 years, I’ve built up even more online. About a year ago, I connected with a fellow named Doug. I didn’t know him, he just found me on Twitter and started following me. I thought, “okay, Hi Doug,” followed him back and left it at that. We connected.

Converse

The second part is conversing and this is really going to depend on the medium. The tone of conversation on LinkedIn, for example, is drastically different than the tone on Twitter.

So, find a way to talk to this audience that’s both appropriate and engaging. And remember, the verb here is “converse,” not “speak.” Social media is a two-way street.

And what about Doug? Well, a week later, Doug replied to one of my posts with a great question. I retweeted it, responded and we started talking. It turns out that Doug’s a pretty cool guy. And so, we conversed.

Share

Doug was asking about blogging for business, so I referred him to an article on my blog. What do you know? I have some expertise to share.

Let’s say you’re a musician. What should you be doing with social media? Sharing your music. Now, let’s say you’re an accountant, what should you be doing? Sharing your accounting expertise. The point being, you don’t have to be a rock star to share your talents. If you have experience in a field, then start blogging about it and start sharing it. (As an added bonus, the more you share, the more you’ll learn, and the more of an expert you’ll become.)

Sharing is really linked into conversing and it’s also a great way to reach out and attract more connections. Why? Because those connections want your expertise or talent. In the end, this creates a nice feedback loop.

Today, Doug’s both a friend and a client. Not everyone you connect with, converse with or share with is going to become a customer, obviously. But Doug is one of several clients who “found” me this way. So, yes, lead generation and sales can be done online, but you need a strategy

And it doesn’t get much simpler than: Connect. Converse. Share.

Paul is the President of Professional Blog Service. PBS works with clients making strategic investments into business blogging, social media and search engine optimization.

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B2B Social Media and when it happens

Answer: If you want to see B2B Social Media in action, make sure you get online every Sunday after 5:00 PM.

Every Sunday, your business blogging investment supports your participation in B2B social media and B2C Social media activity. Facebook participation is at the highest. Users are on Twitter getting caught up on the latest trends. Or, users are getting caught up on their favorite forum or interest.

If your Sunday evenings starts with “www,” you may have had more company than you think.

Last Sunday evening, I was online learning about how many other people were online. Nope, it wasn’t because my favorite team was out of the playoffs or because a bad storm was keeping me in doors…or even because I’m the CEO of a professional blog service company. Whether I’m clicking my way through business or catching up with friends on LinkedIn, internet use has become a regular part of my life. And I’m not alone.

That’s what I learned last Sunday evening while I was online. The UK’s Ofcom—or Office of Communication—just announced that more people are surfing the web on Sundays from 5-6pm than at any other time. According to Ofcom’s research, the weekdays’ greatest web traffic comes between 9pm and 10pm, but there’s even a surge of internet use after 3pm, when most kids get out of school.

When I stopped to think about it, this online traffic report isn’t really that surprising. Thinking about my daily “to do list,” it’s impressive how many tasks I accomplish through the Internet. Many of us go online to quickly check off those necessary items, like managing bank accounts, renewing library books, and checking the weather forecast. But we also open a web browser to read the news, share photos, update profiles on social networks, and even watch television and listen to music. And the list of tasks keeps expanding…

Reading about all my fellow web users doesn’t make me feel crowded, rather, I feel like part of an audience. With so many of us online—and so many of us online so often—businesses that want to spread the word about their services need to be where the people are. These days, the people are online…everyday…usually multiple times.

The most successful businesses have their ears tuned in to the sound of all those mice clicks and fingers strokes. They’re using the internet to meet that wide audience using the internet…and not just on Sunday evenings.

 

Paul is the President of Professional Blog Service. PBS works with clients making strategic investments into business blogging, social media and search engine optimization.

 

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B2B Social Media needs Blog Writing

Infographic on how Social Media are being used...

Image via Wikipedia

B2B Social Media needs Blog Writing

If you are trying to run a  B2B social media campaign, it requires a good dose of blog writing. Content is king on Google. If you are not providing customers, prospects or colleagues with some authority in your market, you could get lost.  The center of any good campaign is the blog writing that goes with it. Any successful B2B social media campaign depends on it. Let’s take a look at what you need to consider:

Look at any Search Engine Optimization (SEO) course or checklist… you’ll find content freshness to be a key line item.

Read almost any social media plan… you’ll see that you have to have content to feed that huge network of friends, contacts and buddies you are creating.

Brush up on a few blogging how-to’s… you’ll find it’s all about content.

So, if content is so important, why do business people invest so little time in creating it?

Since starting Professional Blog Service, I’ve learned a little bit about why business people struggle with content:

Writing just isn’t urgent enough. Most business people are stuck in a reactive mode (much to Stephen Covey’s chagrin) where they deal with the most urgent task right now. Writing content is important, but it isn’t urgent.

Business people look at writing as something anyone can do well. My friends in the copywriting, legal and journalism professions know this isn’t so. Good writing isn’t easy to find. It takes time. And usually the person who has the time isn’t the one that can write the article.

typingContent creation isn’t fun. It’s fun to create campaigns, videos, and diagrams but writing content just is not most people’s idea of fun. It’s homework. It’s not sexy. But now more than ever it is critical to your marketing’s success.

Paul is the President of Professional Blog Service. PBS works with clients making strategic investments into business blogging, social media and search engine optimization.

 

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Business Blogging and the United States of Entrepreneurs

"The Third-Term Panic", by Thomas Na...

Image via Wikipedia

I hate you! is so common in Social Media today

I thought I would take a break writing about business blogging and social media and talk about something that continues to drive me crazy. My biggest complaint about the world in which we live today is that our energies and focus are on all the wrong things.

Here in Indiana, the Republican controlled state house is trying to enact laws against gay marriage, collective bargaining, etc. Two years ago they voted on key legislation banning citizens of this state from fornicating with Chickens. Seriously, like this is a real concern for the majority of citizens.

All nations create myths about themselves. The United States is no different.

One fact about this country over all others is true – we are a nation of Entrepreneurs.

We are nation that sees opportunity when others see doom and gloom. Yet, today, this does not seem to be the case. We are allowing a new mindset to enter our collective consciousness about our country. “Everything sucks and I hate you because you are not like me.”

We are becoming like Europeans longing for the good ole days when the Kaiser ruled and we were an empire like no other in the world. Here, everyone wants to back to the 1950s when everyone had jobs, money grew on trees and church was the center of everyone’s lives. The good ole days. The killer of any society is nostalgia or the past for fear of the future.

The media says it. Our politicians say it. It is no longer fashionable to be smart. Mediocrity is the new cool in this country. People who state the facts are called “elites”, when there was a time when they were simply called “smart”. We are all yelling at each other when we used to talk to one another. (Sorry, I am getting carried away….that is another discussion for another time).

We are a nation of Entrepreneurs

Despite all this negative messaging in our world, there is still a number of people in this country who are Entrepreneurs building new companies. We were talking to a prospect who runs a business in the UK targeting new companies. He said, “The market for new business is harder in the UK because the number of Entrepreneurs is smaller than here in the US.” In the US, there are on average 100k -150k new companies formed each year.

And, the data seems to support this:

“The jobs and innovation that new firms bring reshape and accelerate the economy,” said Robert E. Litan, vice president of Research and Policy at the Kauffman Foundation. “Consistency of firm formation from year to year still means that hundreds of thousands of Americans are poised to become entrepreneurs at any given time. Policies and economic conditions will affect this number at the margins, but the most important thing we as a nation can do to encourage entrepreneurship is to provide a hospitable environment that helps more startups become fast-growing, job-creating companies.”

Despite the ups and downs of the economy, there is a consistent number of individuals trying their hand at self-employment or venture creation. For all the bad times, there is always opportunities.

If this spirit is broken, there really will be no hope of this country. Ladies and Gentlemen, let’s keep the spirit alive like Nike says, “Just Do It”

Paul is the President of Professional Blog Service. PBS works with clients making strategic investments into business blogging, social media and search engine optimization.

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The Secret To Effective Business Blogging

A diet rich in soy and whey protein, found in ...

Image via Wikipedia

Seems like most business blogs are like dieting…

Everyone has made a commitment to get the corporate blog going and the focus is very strong the first month on the business blog. The check off each day that a blog post is written and eagerly await the traffic numbers to see how it is doing. Then, one day, someone leaves a comment on a post like, “Interesting very to me, I thank you for interesting article.” (Little do they know, the person has added linking code to their post to generate back links to their site – that’s another blog post).  Getting that first comment is like losing those first couple of pounds on a diet.

But then something goes terribly wrong:

First, it gets harder and harder for the business to spend time on the blog. And after about a month, everyone wants it to work, but the spark just isn’t there. And so instead of posting daily, the business starts posting every few days, then every few weeks and about 90 days into the relationship, both sides realize they don’t love each other anymore and the relationship is on the rocks. Which begs the question, “What went wrong?”

Usually, what goes wrong with a business blog is that the team of bloggers either runs out of time, energy or ideas to turn into quality blog posts.

Blogging ROI is off the charts, especially if you blog effectively. In other words, you have to have something meaningful to say and do so every day. You see, blogs don’t work like static websites. The more you post, the more reward the blog provides:

1. Search engines add and drop blog articles faster. You go to the top faster, and you go away faster. Consistent, regular posts yield consistent, top rankings on search engines.

2. Other bloggers read your blog for ideas. Then they write posts referencing yours, increasing your blog’s audience. But they don’t see your ideas unless they show up in their RSS reader.

3. Social networks deliver traffic, but only if you have something that changes. No blog posts equals no changes equals no traffic from your social media initiative. More posts means more friends clicking to see what you’ve posted for them.

So, what do you do if you don’t see your blog though soft focus lenses anymore? Don’t give up. Either redouble your efforts to blog effectively or get some help.

See, your relationship with your blog isn’t a human one. Your blog won’t know the difference between you and a stand in ghost writer. Your girlfriend or boyfriend will.

Paul is the President of Professional Blog Service. PBS works with clients making strategic investments into business blogging, social media and search engine optimization.

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