Political marketing is not something I normally spend time considering. I usually write about business bloggingand make fun of
commercials on TV. I have to say, I felt sorry for Herman Cain this weekend. I will admit that I was not too impressed with him as a Republican Presidential Candidate. But, he is kind of getting screwed. How did this guy get harpooned for his infidelities, while Newt Gingrich gets a free pass?
In social media and business blogging, we recommend clients address concerns customers bring up on Twitter or Facebook. You can’t hide from it because people are talking about it. So, just address the issue and be honest. Social media is relentless. People hide behind their online personas to invite their dark side to totally tell someone off. When you address it directly, people tend to back off. I digress here.
How does this apply to Newt Gingrich? If you recall, his marital infidelity was one of the first things that came up in his campaign. He was being scrutinized. His ex-wives were being interviewed. While he was supporting a family values platform, he was cheating and changing wives like underwear. (He’s a Teddy Bear after all) Yet, here we are just before the Iowa caucus and he is becoming the front-runner.
He put it out there at the beginning of his campaign. He addressed it. While he was not and still is not convincing, Herman Cain has fallen on the sword for him. The black guy in the campaign took the issue away from him. Now, Newt’s ideas are being heard and morality of his actions are no longer relevant because he is not Herman Cain. Cain is even going to endorse Newt Gingrich.
I think Newt Gingrich putting it out front helped him. Now, it does not appear to be much of an issue. If he becomes the Republican nominee, I am not sure the Democrats can use it against him. Putting out front was the right move.