Archive for the ‘Online Behavior’ Category

Look for bad people, not things

Saturday, May 15th, 2010

I took a trip to Florida this past weekend for business. I have to admit, I have not been on an airplane for a while. I used to work for American Airlines years ago and traveled often. I was a pro – literally. Since my time there, my current position as President of Professional Blog Service has not put me on too many airplanes, as we are able to conduct most our business online.tsa and security

I used to travel a lot. I took my first trip when I was just 1 year old. It was to Budapest, Hungary. My brother said I cried all the way over to London on our Pan American (Pan Am) flight. (At least that what my brother says. I don’t remember).

As I got older, I took a lot more flights even in my youth to visit relatives in Europe. I flew a lot to Florida as well. Back in those days, it was always fun, even when things went wrong. Trips to Budapest were always an adventure because it was deep dark communism in the 60s and 70s. There always seemed to be a hundred check points with “passport please” from a uniformed army guy making sure that one of their citizens was not escaping. Airports and borders had uniformed army with AK-47s strapped to their back.

Have times changed. Going through the airport today in the United States is just a pain in the catooshi (as my wife would say-though I am not sure that is how she spells it). Instead of passports, we now show our driver license. We take our shoes off, our belts off, our leg braces off and are herded like cattle. Old men with hip replacements are scanned like suspects because the guy who can barely walk is got to be a suspect because the metal detector went off. Today, I feel like always saying MOOOO! when I am in line.

The Hungarians were actually smarter about processing people. They asked you questions about where are you going and what are you doing. If you had a US Passport they usually waived you through or asked what you were bringing into the country. They could not have you bringing blue jeans into the country and selling them on the black market.

For my flight to Florida, I made sure I wore shorts and sandals and had my laptop bag and a small weekend bag with clothes and a Dobson kit. I wanted to get through security without taking any clothing off with shoes I could slip on and off. Despite this preparation, I overlooked one small thing. I brought shaving cream so I could shave and be presentable for my client meeting.

Wouldn’t you know it, they pulled my bag aside. I am startled. What? It’s full of clothes. “Oh yeah, my Dobson kit.” The girl says, “I am sorry, this is too big (shaving cream), it has to stay here.” I am thinking, “Damn, I was so careful.

Here is my beef with the whole episode. She asked me no questions. We are spending all this money confiscating harmless items out of people’s Dobson kits without asking a single question. If you want me to feel safe, ask me questions, look at how I bought my ticket, find out what is in my head. I will gladly answer questions to where I am from, where I am going and what I am doing with confidence. I have nothing to hide. I am not a suspect either.

You need it because a terrorist can get through. We are spending all this money on machines for little old men to get a full body scans because their hip replacement triggered the metal detector. What a waste of time and money. If someone is going to blow up a plane, they are going to be nervous. You find nervous people and train your security to find nervous people. We need to look for people. The current system is a complete waste of money.

The current budget is $6.0 BILLION. $1 BILLION of which is printed money. To top it all off, Michael Chertoff is using his influence to peddle the new full body scanners.

According to the Washington Post:
Chertoff’s advocacy for the technology dates back to his time in the Bush administration. In 2005, Homeland Security ordered the government’s first batch of the scanners—five from California-based Rapiscan Systems.

Today, 40 body scanners are in use at 19 U.S. airports. The number is expected to skyrocket at least in part because of the Christmas Day incident. The Transportation Security Administration this week said it will order 300 more machines.

In the summer, TSA purchased 150 machines from Rapiscan with $25 million in American Recovery and Reinvestment Act funds.

What Chertoff has failed to reveal in his message. Rapiscan are his clients. And, Congress approved the funds. BOOOOO!

As we try to herd the masses through, the bad guy is getting through. The current system relies on technology to find things, despite the fact that it is people that commit the terrorist acts.

“WE SHOULD BE LOOKING FOR BAD PEOPLE, NOT THINGS!” Stop the madness already!

Let’s find a way to find people. The Israelis have been doing it for years. I would rather see us spend money providing a real security process than lining Michael Chertoff’s pockets and the pockets of his buddies with printed money.

Online Forum Behavior

Thursday, April 15th, 2010

For the past 6 years, I have participated on an online forum that covers the state of Hungarian Football.  There are a Fires burning on online forumssmall number of “hopeful” Hungarian Football fans that are waiting for the resurrection of the “Golden Team” of the 1950s.  We religiously follow our beloved Hungarian National Team only to be disappointed every 2 years when they fail to make a major tournament.  The last time Hungary participated in a World Cup was in 1986 in Mexico.

Football is passion and passions brings out the worst or best in others.  The forum is going through the changes that often occur in groups where a choice is asked of its members to be with the forum leader or not.  Members come and go, but now there is a come to Jesus with the remaining members to pledge allegiance to the Forum Manager.

Now, if we follow the pattern of what is happening, it is a common in offline communities for people to become divided.  There seems to be a life cycle that starts with the following steps:

1.  Mutual Respect

2.  Cooperation

3.  Division

4.  Power Grab

There is a “Lord of the Flies” effect that seems to take hold.

Division leads to power grabs by individuals that leads to potential dictatorships for order.

I am going to explore this phenomenon further.  This behavior is not limited to online forum behavior but permeates our lives.  I have seen it in how organizations work too.  Competition breeds cooperation that denigrates into division which ultimately leads to a new congregation forming at another Church.

This common offline behavior can be seen occurring in online forums also.

More to come on this subject…
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Internet Scams – emotive marketing

Monday, February 1st, 2010

My cousin in Hungary has renovated an old home in a small town north of Budapest called Göd. He did a fantastic job modernizing the home with a new kitchen to a 2 car garage with opener. It is a home that has a small moment in history as the last place that Admiral Horthy the leader of Hungary during the interwar period stayed before his exile to Portugal.

My cousin is selling the home because the kids are all grown up and they are downsizing. He asked me to post it on some Real Estate sites here to attract Hungarians that may want to move back. After all, since Hungary is no longer a communist country, there is an attraction for some to go back home.

What has happened? I have had some legitimate inquiries into the home from people I am trying to attract. Hungarians that are looking for a nice home back in Hungary.

However, I have also attracted the most bizarre scams. I like this one from a gentlemen professing to be a Colonel Glen Parent of NATO forces in Iraq. There is a real person name Glen Parent who is in NATO, but this guy is just too funny. He obviously has taken on the persona. HIs English is a lot to be desired.

Here is his message to me:

Hello ,

I have received the information about your house and i want to assure you that i will surely buy the House.However,i must say that I’m confident and comfortable dealing with you.I have a confidential proposal for you.I hope i can trust you to partner with me to achieve this.

Before i continue, let me introduce myself to you, I am Capt.Glen Parent of the US-NATO COALITION  troops in Iraq,on war against terrorism.

I have now in my possession the sum of $10.5 million which was recovered from one of our raids on terrorists camps here in Iraq,because they keep most of their money at home for evil activities which they normally get through illegal deals on crude oil.

Based on the suffering we undergo here some of us do meet such luck. It happened that in our last raid last week we raided one of the terrorist strong base here in Iraq and we recovered this huge sum. This box of money have been deposited with the RED CROSS OFFICE here in Baghdad for its safe keeping pending on the availability of the rightful owner.As the commander of the units,it is under my power to approve whoever comes forth for this funds.

So i need someone i can deal with on trust and that is why i contacted you. so If you accept, I will put you forward as the beneficiary/owner of the funds and then move the money to you in Europe. As a military personnel i cannot  parade or claim such an amount,so i need to present someone as the beneficiary with my military hierarchy of command.I just need your acceptance and all is done.I have a 100% authentic means of transferring the money through diplomatic courier service to you in Europe.

Once i confirm your interest to my proposal and your positive reply i will proceed to register your name as the beneficiary.

If you are interested, then let me know so i can proceed to register the consignment in your name as time is very important to me. I am doing this on trust, you should understand that as a trained military expert I will always be carefully in my dealings so everything is intact. This money is my life and i am willing to give you 30% of the total sum when the money is delivered to you.All perfect logistics/intelligence for the success of this transaction has already been put together. I wait for your response so we can proceed immediately. In less than 7days the money should be in your safe custody.

The only telephone access we have is radio message which is for our general use and is being monitored,therefore all communication will be via email till i finish my assignment here and fly straight to your country to meet you. I sincerely seek your indulgence to give this proposal a positive thought.

Regards
Glen Parent”

My response to him was the following:

“Dear Glen,

I hope this message finds you well.  Blessings from the USA.

I think you sent your email to me by mistake.  You should probably write to a book publisher.  Your story would make great fiction for airport book stores.

As we say in Magyar, ”mennye a picsaba“

Regards”

The emotive part is that these guys are all ready to part with their money quickly. He has the money and this transaction can happen quickly.

The next one is similar, but a little more sophisticated. He has two email addresses and a partner in Toronto. They have even gone so far as to create a fake website to make themselves look legitimate. Now, I am not going to reveal what I found to tip me off. I am going to leave that to you to figure out. But there are some things you should always check to see if someone is legitimate. I will give you a hint, the site is 3 years old and there is no way to contact them.

Here is what I wrote:

A Chinese guy wants to buy a house in Hungary?

Why?

Paul Lorinczi

His reponse:

Dear Paul

Thanks for your urgent mail, I am intrested in the property,  my stock broker and I will be in your location in 4 weeks time and will update you, I love hungary and I would like to spend my whole life in hungary.

I would like my stock broker to forward your lawyer or you a down payment of the property before coming and view the property. I want the funds to be available before my arrival, the home will be a cash buy, I would my stock broker to send your lawyer the funds, information below for a check to be drawn, forward me your lawyer or your complete.

Contact Name:
Check Payeable To:
Contact Address/ Physical Address:
Phone:

Regards,
Mr.  Lee Chang
Chief Financial Officer.
Tel: +86 10868 99249
Email:
leechang@ejecutivos.com
Broker:1- 416-8239-266

His from email is different than his respond to email. His website address does not match either address.

The emotive part is the “I am going to give you cash money and it is going to happen based on this exchange of emails.” What they do is give you a check for a higher amount than the agreed purchase, then they want you to give them the difference by opening up your checking account. It is a scam.

I went online and these guys have shown up on other sites. You can see it here:

http://www.consumercourt.in/beware/11369-request-company-sales-representative.html

So, the final example comes from a guy name Anye Elvis. He lives in South Africa. He does not want his home country to know what he is doing and wants to keep things quiet. His nameless son will be the go between guy.

Hi,
I am located in South Africa. No i am not a Hungarian but will wish to invest in Hungary. How is the acquisition process going to work?. Due to the nature of my job, i will not be able to come over for the viewing of this property but will definitely send my son who will handle the transaction and make the payment for me. With this, i will wish that this transaction be confidentila since i do not wish my home government of know i am investing out of the country.
I will be contacting the Hungarian consulate in my location tomorrow to find out what they will need for my son to be able to proceed and i will let you know asap as i do need this property asap.
Thanks

The common theme is they all want it done quickly. So, the carrot is I will buy your home with cash. We need to do it quietly and quickly, so I can unload the cash.

My favorite was Captain Glen Parent. His was the best story by far. If anyone knows the real Captain Glen Parent, he may want to know that someone is impersonating him to try to launder money and scam people to give him money.

Beware, these scams are old, but they are finding creative ways to get people to part with their money.

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Interesting Book on Successful eCommerce

Tuesday, January 19th, 2010

Found this online. Kind of repeats a lot of what we usually recommend clients do with their eCommerce.


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Is Fear Being Used to Hack People?

Thursday, November 5th, 2009

My colleague, Mike Seidle has writtien an excellent post on the use of fear in marketing.  It is a topic I sometimes bring up in my own posts.  He has nailed some good ones here.  You can read his post at his site:

http://mikeseidle.com/blogs/indymike/09-11-04/fear-being-used-hack-people

Courtesy of www.howstuffworks.com

Courtesy of www.howstuffworks.com

Ever wonder why the news cycle keeps getting more and more fear-centric?  Why do political special interest groups spend so much on creating alarm?  It’s pretty simple:

Marketers, the media and politicians are hacking your brain.

Before you get out the tinfoil hat, let’s discuss the security hole they are exploiting:

Your built-in capacity for all-or-nothing responses to fears and pre-wiring to overreact to threats.

Randolph Nesse, provides quite a bit of detail on this phenomena in  is an evolutionary biologist who has spent considerable time researching all-or-nothing defenses.  All-or-nothing defenses are very costly and appear to be like overreactions to a threat that is statistically unlikley to result in harm.  Nesse has found that overreactions happen to work well in nature when analyzed over time.  Even though a bird may abandon hundreds of meals because of passing shadows, the response kept the bird alive the single time the threat was real.

Overreaction is tough to unlearn. Animals continue to overreact for generations even when the original
threat has been gone for generations.  This is why birds born in
captivity at the zoo still fly away when a shadow passes overhead despite a zero chance of being eaten by a predator.

So what about people?  Here’s where it gets interesting.  People have a capacity for overreaction to threats, too. How about our response to swine flu? It’s not hard for marketers to use Nesse’s “smoke detector principle” to manipulNoted security guru Bruce Schneider uses the example of a hotel evacuation because of a fire alarm, which as it turns out isn’t very to be likely to be caused by an actual fire. According to Schneider:

We tend to be poor judges of risk. We overact to rare risks, we ignore long-term risks,. We get risks wrongthreats, probabilities, and costs
– all the time. When we’re afraid, really afraid, we’ll do almost
anything to make that fear go away. Both politicians and marketers have
learned to push that fear button to get us to do what they want.  – Schneider on Security

Schneider has understated what is going on. People who make a living influencing others have changed how they do their job because it’s just far too easy to push the panic button. People will respond predictably 99% of the time: react to avoid the perceived fear.  Here’s how it works:

1. Paint picture of security.
2. Inject an easy to identify threat to the picture that gets the right flavor of fear.
3. Provide an easy safe place to find security.

Here’s one you’ve seen:

  • The picture: life with an attractive mate.
  • The fear: failure to perform.
  • Provide an easy safe place to run to. (Male enhancement pill)

Political Version:

  • The picture: Successful children.
  • The fear: Supporting jobless bums for a lifetime.
  • The safe place: Increase your taxes, build new Taj Mahal school

It’s so easy, a marketing script kiddie can do it. And unfortunately, it works.

Online behavior, why is it so bad sometimes?

Monday, October 19th, 2009

Two Face - Character from Batman comic book

Two Face - Character from Batman comic book

What is it about being in front of a computer that can sometimes bring out the worst in people?

Hiding behind email

In the office, email is the weapon of choice.  How often have you received a nasty email from a co-worker who says things they would never say to your face?  I had a boss that used email to say what he really thought, yet he had a hard time communicating it in person.  After reading it, you would scratch your head and ask, “What was that all about?”

Back in the day before all the electronic communication, if you had a problem with someone, you would spar with them in some form to settle the dispute.  Today, we hide behind email.

I like my wife’s rule to my kids.  If you can’t say it to their face, then don’t say it at all.  She can’t stand the “hide by email” effect.  She is a direct person and tells it like she thinks it is.

Message Board Rage

Another phenomenon I have been observing is what I call  “Message Board Rage”.  I participate in several boards and blog discussions.  There is another guy in some part of the country or world.  He has never met the other person, yet he is spewing a vitriolic hatred for the other person.  In many cases, it is because the other person just does not agree with what they are saying.

Growing up as a 1st generation Hungarian boy, respect is a very important concept in my family.  I grew up in the era of respect your elders.  Now that I have reached my mid-40s, I understand what experience really means.  There is an absence of this long held value in message board culture.  Not only can you show disrespect, you can down right destroy someone you do not really know.

Which begs the question, what drives this behavior?  Are these individuals so unhappy in their real lives that they feel power to take it out on people half a world away?  As my wife says, would these people do it in person?  Chances are not.

Twitter Rage

Recently, we observed some Twitter rage.  An individual did not like something another person said, so he attempted to totally destroy the credibility of the other person.  It was not an intellectual banter of professionals.  It was a vitriolic dialog akin to something seen on the Jerry Springer show.  Is there no professional respect in the world?

The individual tried to engage me.  I pointed out, this will become a circular argument.  Why even have it?

The individual that was getting the rap is guy anyone would like to have a beer with.  He is funny, witty, and just a decent human being.  Yet, this guy from another part of the country had no qualms about trying to destroy this person’s reputation online.

Binary World

Everyone today is right and the other person is wrong.  Convictions are so important that basic human communications have degraded into a disrespectful shouting matches.  The current economic situation does not help matters, as people are full of fear.  The anger out there certainly does mask that fear.

So, what should be done to change the bad behavior in electronic communication?  Simply, start with your own behavior.  Ask yourself, why am I allowing this person I don’t really know, pissing me off?  Is what I am writing, what I would say to him/her in person?  If not, don’t write it.  It’s a start.\

Online Golden Rule

“If you can’t say it to a person’s face, then don’t write it in an email, message board, blog or twitter post.”

Let’s bring the concept of mutual respect back into our dialogs.  We can solve more problems this way.  Maybe even help one another in the process.