As a guru in your niche you will get a certain amount of respect, which leads to more traffic thanks to your recognized expertise. In order to become an expert you must start at the beginning. Here are 6 killer methods for becoming an expert in your niche marketing business …
1) Blog Repeatedly
Shoot for blogging on your own website a minimum of twenty times per month. Blog about much focused topics, starting from a beginner’s standpoint and working your way up over the next year to an advanced perspective. Guest blog strategically on websites that market to your audience. Blogging on a regular basis is the best way to get traffic to your niche marketing business website.
2) Produce Articles
Compose and disseminate info about your niche marketing business on topics your audience would want to read. Find online and offline magazines in which to contribute as an authority in your niche. If you submit an interesting article, it is likely your submissions will be used. Whether online or offline, this type of content helps establish you as an expert to the general public.
3) Become a Resource
When they need a quote about your niche, let the local and national press know that you are a resource they can call on. You can do this in a multitude of ways, such as sending email to reporters when they blog about your niche, making blog comments, and using a service like HARO (Help a Reporter Out). HARO is a way that you can register to be a source to qualified reporters on any topic you choose. There are free and paid possibilities.
4) Construct Consistent Social Media Profiles
Regardless of whether it is Facebook, LinkedIn, or your blog, your social media accounts should be very consistent. You want to be very careful about contradicting who you are across accounts. Make certain that you essentially say the same thing on each social media account but in a variety of ways depending on the kind of social media account. LinkedIn is more business and buttoned up, while Facebook is more social – more like an after-hours business event. Of course, be business-like and professional on all accounts.
5) Send Press Releases
When you do something incredible in your niche marketing business, whether it’s writing a book, offering a webinar, or conducting an interview for a radio show or podcast, produce a news release. Press releases are a good way to get online back links to your web site but they’re also a great way to get in print.
6) Develop Joint Ventures with Other Experts
A really good way to get your name out there is to develop a joint venture with another expert. Maybe you know an expert who markets to your target market but performs or creates a complementary product or service. Seek to accomplish something with that person such as a webinar, podcast show, or jointly write an educational eBook.
As a final point, it is essential to work on yourself, your niche marketing business, and your understanding of the area you desire to become an expert in. Malcolm Gladwell, in his bestselling book, Outliers: The Story of Success, conjectured that it takes 10,000 hours to become an expert on any topic. Seek to keep learning as you become a true expert. You do not have to wait until you have spent 10,000 hours to start introducing yourself as an expert. By the time you are truly recognized as an expert you’ll be close if you start now.