May 19, 2013

This Country Is Going Down the Tubes…blah…blah…blah

This is a rant post. Not sure where it is going.

Let’ face it, we continue to live in tough economic times. Since the 1980’s, people are not as comfortable as they once were. Incomes continue to decline for the average American. The rich keep getting richer, the poor keep getting poorer. Now, companies want to keep employee hours below 30 to avoid having to pay into the new Healthcare laws. Unemployment is higher than what is being published in the papers, since many people have stopped looking.

Poor economic conditions breed social issues

President Barack Obama and Warren Buffett in t...

President Barack Obama and Warren Buffett in the Oval Office, July 14, 2010. (Photo credit: Wikipedia)

I am not a social issues kind of person. I really don’t care how people live their lives. People need to follow the laws of this country. So, if we collectively agree that stealing is bad, we should not steal. I believe in secular government and do not believe that religious practices have a place in public education. If you want to practice religion, do it at your church, mosque, temple or religious school, whether you are Christian, Muslim or Jew. I don’t care.

It’s still about the economy

All the problems in the world today are the result of our economy of scarcity. As the population grows in the world, resources are being stretched. It is what drives anti-semitism, racism, ethnocentrism, religious extremism. Scarcity breeds the extremism. As individuals, we are victims of some other group who are taking more of their share than what I should be getting. It is so much easier to blame someone else than to look in the mirror.

So, what to do about it?

There are some things we can do. In the United States, we have more going for us than we give ourselves credit. Warren Buffett is bullish on the United States in the long haul. Let’s take a look at some of the tough things we could do right now:

  1. Congress needs to seriously consider the Simpson-Bowles recommendations for deficit reduction.

It is a bi-partisan idea that combines new taxes with major spending cuts. It’s all drastic. If we are serious about righting our ship, let’s get serious about doing something about it. The debt issue is a big one for us and needs to be addressed. It even has its own wikipedia page.

Citizens against Government Waste have found 4 easy waysto cut spending. Congress should get on it because they are common sense things.

  1. GM pay and GM jobs are not returning

Face it, GM pay and GM jobs are not coming back to the levels they once were. That era is over. We need to come to the realization that in some areas of our economy, we are starting over.

When Flint, Michigan’s lumber industry waned at the end of the last century, some Entrepreneurial guys played around with the horseless carriage. They started a company called Buick. Then, Billy Durant had an idea to build a big automobile company and formed General Motors. While his name is still relevant in Flint, I don’t think people recognize his contribution and guile of what he had really done.

I am sure that the people in the lumber industry lived through tough times while the local economy changed to this new industry that would change the world. They were starting over and the automobile industry led the way. We are starting over and we need to encourage the next wave of Entrepreneurs to find the next big idea to lead the world.

  1. We are an Entrepreneurial country!

I am a broken record on this topic. This country was built on the foundation of Entrepreneurship. We always have some winners and we have some losers. It is the core strength of this country that makes it so great. I talked to a prospect who hailed from England. His business targeted small business owners. The US market by far was more attractive than England because the number of companies that incorporate here was 5 times more than England.

Not everyone is born to be an Entrepreneur. It’s a game of winners and losers. That being said, tough economic times requires us to consider alternatives to getting a job. There are still a lot of segments of our economy that need services or could use some improvement. Some services that are being delivered today could be done differently.

Entrepreneurship and not Government is what will help us get out of our mess. Entrepreneurship history should be a part of our educational system. Politics is great, but commerce is what built this country. Our titans in business and entrepreneurship should be the heroes our kids should emulate – not pop stars.

Ok…I am done with my rant.

 

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Twitter – Is it really that cool anymore?

picture of paul lorinczi - wondering about twitter

Twitter has done some pretty incredible things over the past few years. It has participated in many incredible social movements including the Iranian Green Revolution and the Arab Spring. It has redefined how news get disseminated to people. Twitter users knew about the US Airways plane in the Hudson River than some news organizations. A Pakistani on Twitter was tweeting during the raid on Osama bin Laden’s camp. I will not take any of this away from Twitter. It has been a powerful tool.

After all of those wonderful things, not much of it has changed. The user experience has never been all that friendly. As an “NF” in the Myers-Briggs temperament category, for the life of me, I can’t write something in 140 characters. Abbreviating language to me is akin to Newspeak from the famous book by George Orwell, “1984”. How much more can we dumb down our lives?

picture of paul lorinczi - wondering about twitter

So, it begs the question, have they lost their focus? It seems that when companies start focusing their efforts on how to make money, their original purpose gets lost. Can Twitter honestly say that the user experience is the best it could be after 5 years? There are so many issues with Twitter. The biggest being that users have to “think” about how to use it. My friends over in England that run www.hungarianfootball.com will often do live chats of games for those folks with no access to a broadcast of either a Hungarian league game or a national team game. We can follow them pretty easy, its the other conversations. Yeah…yeah…I know we are supposed to use has tags, but again, using a hashtag requires thought on the users part. The Twitter app on my phone is not smart enough to suggest the hashtag. Why doesn’t it even suggest one?

What made Apple a great company when Steve Jobs was running it was the motivation was to make great products. If you make great products the money will come. The biggest stumble in Apple’s recent history was their maps product. Their motivation was not to create the best map product available, it was to hurt Google’s financially because the iPhone was a big revenue generator for Google. Once their motivation changed, they stumbled. The same criticism can be leveled against Facebook. Now that they have gone public, their focus is on meeting Wall Street’s expectations and not the expectations of their users. Facebook fatigue for sure. After all, what have they done recently? They created a system to mine your data, so they can sell it to marketers and meet Wall Street’s expectations. Has the user experience really changed all that much? No, not really.

I have always said that Social Media is much like Church congregations. Once people get upset with the minister, they will start looking for a new church to attend. While people may not leave either Facebook or Twitter en-masse, they could see active participation numbers start to slowly decline as they continue to down money first path.

 

Craigslist Scams

I have written several blog postson helping my cousin sell a property in Hungary. I had all these people from countries all over the world want to move to a little town north of Budapest, sight unseen. The result was I helped a lot of people uncover the scams before they responded.

Image representing Google Checkout as depicted...

Image via CrunchBase

Craigslist Scammer Mark Scott – aka some dude in Africa.

Now, I am trying to sell some items on Craigslist. We have sold on Craigslist before without issues. This time, we have some items that have significant value.

There are some rules to Craigslist.

  1. Cash ONLY!
  1. Don’t let them come to your house – meet them somewhere else.
  1. DO NOT USE Paypal or Google Checkout – they are scams

So, today’s scammer calls himself Mark Scott <mark...@yahoo.com>. He is using a yahoo account and judging by other sites, he is one of many.

This guy was clever because he acknowledges there are scammers out there, but his message seemed disjointed and he used bad English:

“I understand the present condition as started in the advert and i’m okay  with the asking price, i will not be able to come to look at it due to  the long distant andI will like to contact my lawyer about this before  making payment due to the scam artist.i got scammed from someone  the  easiest way for me to make the payment is through Google Checkout checkout.google.comand I’ll take care of the pickup and delivery when  the payment has been made by my mover, provide me your name, address,  city, state, zip code for the mover to calculate the cost of the  shipment and your google checkout email account for me to make the  payment.Please Email me back and let me know if this helps”

Before I did my research, I responded with the following and was skeptical about his intentions:

Mark,

I am following up on your interest in the trombone.

So, help me understand how you want to do this.

1. You want to pay through Google Checkout.

Ok – the price will go up to cover the fees associated with a credit card. We priced it for cash. I will calculate. I think it will be $35.00

2. Once we receive payment, we will release the trombone to your shipper.

The address to ship from is:

5348 N. Tacoma Ave
Indianapolis, IN 46220

Let me know what you want to do.

Paul Lorinczi

This is the email that convinced me he is a scam:

 

“this is legit business and i have the support of my

attorney on this so there is no need to panic, i

would have love to come over cash, it’s because of

the long distant and i’m very busy at work, i

understand that there are many scams going on online,

but to keep you rest assured, i will make the payment

before we proceed with the shipment. i find it the

easiest way to use my credit card safely and reliable

method of payment, you only have to add your

credit/debit card account to it and your money will

be transfer into your credit/debit card account when

the payment has been made, get back to me with your

google checkout email account when you done, for me

to make the payment.”

The English is really bad. So, I responded with another question:

Mark,

What is the name of your business and where are you located?

Paul Lorinczi

He responds with more bad English:

 

I am woring with Construction Company,I
I am from US in Atlanta GA, You dont have any problem ,I’m satisfied with the condition of it. I will be paying you through Google checkout(www.Googlecheckout.com) which is a fast, safe and reliable method of payment.. My shipping company will come to your location for the pick up when the payment is made provide me the recent picture of it, and i will need your full address for me to forward it to the shipping co for the calculation of the shipment costI finally ended it with:

Mark,I am not comfortable with this arrangement.

I have relatives in Georgia. I am willing to ship it to them and have them accept cash payment for the Trombone.

If you are open to doing this, I will get it arranged with them.

Paul Lorinczi

I have not heard from him since. Per Craigslist, I am reporting this one to the FBI.

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Is Facebook engaged in Click Fraud?

Forbes has written an interesting report on the possibility that Facebook is engaged in some major click fraud. Eric Jackson is referencing other articles he found regarding what is basically click fraud. Companies are being charged for clicks that are not real visitors, but instead bots. In the articles, the response from Facebook is comical.

Image representing Facebook as depicted in Cru...

Image via CrunchBase

Why am I giving a Facebook such a hard time? Well, their stock was manipulated by the bankers selling it. It just seems that the valuation and power they supposedly have is all artificial. To top it all off, the Ad Revenue could potentially be fraudulent. It’s turning into a smoke and mirrors play.

The bad news in all of this is we may be experiencing the social media bubble that some have predicted.

Here are the articles referenced by Eric Jackson:

Facebook Could be Faking Your Business Out

Do Not Advertise on Facebook Until You Read This

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Facebook Update

Facebook infographic - Facebook stock manipulation

Facebook Stock closed at $31.00 today.

There are some interesting developments on the Facebook stock story I have been covering over the past few days. Wallstreet Dealbook has reported the following.

As I mentioned yesterday in my previous report on the Facebook question, both the SEC and FINRA are indeed questioning Morgan Stanly, Facebook and NASDAQ. With all the news coming out, questions about the integrity of the market are being pursued.

Image representing Facebook as depicted in Cru...

Image via CrunchBase

As of 2:46p today, the stock is trading down once again at $31.63 down from yesterday’s close at $34.14. It just keeps on dropping. Shares dropped 11% yesterday as investors sold off their stock and the big banks stopped propping up the share price.
Earlier today, Reuters revealed that Morgan Stanley’s, the primary underwriter of the stock, Scott Devitt adjusted his revenue forecast for the stock before the launch of the IPO. Morgan Stanley bankers ignored advice from its own people who advised that demand was being overestimated leading up to the IPO, Wallstreet Dealbook reports. Here is the questionable actions that beg the question of stock manipulation.


Once again, Facebook’s stock was down 6% in early trading and continues to fall as the day goes on.
If the market is not allowed to truly determine the value of a stock, is the value being quoted real?


Have Facebook executives created hype around value that is not there?
This is very possible considering these are the folks willing to buy Instagram for $1 billion and at one time threw out a valuation for Twitter that made no sense too. It seems some investors are waking up and starting to off-load their stock.
Dealbook reports: “It’s a combination of Zuckerberg’s ego for that $100 billion market cap, and the shareholders selling who wanted an exit,” an analyst tells Bloomberg. “Somehow it just missed them that this was mispriced.”
Let’s see where this all goes. Is a social media bubble coming?

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Does negative social media hurt a brand?

paul lorinczi thinking about something

What prompted this question in my mind was a report by Motley Fool that posed the question after the Spirit Airlines refusal to refund a passenger who was too ill to travel. Eventually, the President of the company stepped in and agreed to refund his ticket. He then goes on to provide his excuses for having such strict refund policies. This from an airline that offers cheap fares and then charges you for everything else making Spirit Airlines – the nickels and dimes company.

Spirit Airlines N587NK (an A321-231) lifting o...

Spirit Airlines N587NK (an A321-231) lifting off from Fort Lauderdale – Hollywood International Airport in November of 2009 (Photo credit: Wikipedia)

So, they decided to explore other airline social media debacles and compared it to the airline stock price. According to Molly McCluskey of Motley Fool the answer is no. Even the greatest social media response to service against United-Continental had limited impact on their stock price. There was a 10% drop when the stock was trading at $3.34 a share. Today, it is trading up to $22 a share.

In the case of airlines though, one has to question if it would. After all, capacity is down in the airline industry. Most flights are running with high load factors on most days. So, do people really have a choice in the airline industry?

What about other industries?

Well, the Nestle incident a couple of years did not hurt their stock price or company either. Then again, I am not sure the average consumer really cares that Greenpeace has a problem with Nestle using palm oil in their products. After all, they have a cute bunny selling their chocolate mix.

These incidents have created the pissed off consumer who is going to use social media to get their revenge. We have one client that gets the pissed off person who decides to open up a twitter account, a Facebook page and rants about them not getting something for free. The best advice is to not feed the troll. Take the conversation with the person offline as much as possible. In some cases, they have no impact because no one is listening to them.

Don’t get into an online argument!

Have you ever seen the circular arguments that take place online? I spend a lot of time on www.fark.com. The merry-go-round discussions are religion and politics of course. Consumers can get into merry-go-round discussions online. The challenge is don’t take the bait. As much as you want to tell that SOB what you think, don’t do it. Don’t be the bug in “A Bug’s Life” mesmerized by the bug lamp that just has to fly into it. When you take the bait, you will find yourself on the merry-go-ride.

What do you do? Address it directly and professionally. Most of all, don’t get into a heated exchange.

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Maxine – One of Her Best – UPDATE 3-20-2012

wpid-MailAttachment-2012-03-16-15-35.jpeg

Is this really a Maxine cartoon? UPDATE

The answer is NO!

I wrote a letter to Hallmark’s PR Department and received a reply. They said there are many illegal uses of their copyright of the Maxine comic online. They do not want the Maxine image being used illegally.

I often get emails from friends and family with emotional appeals to support one group and hate another. Recently, I received one

Hallmark logo

Image via Wikipedia

that claims the Hallmark character Maxine espousing her views on Minorities. Everyone it was sent to thinks it is really a Maxine cartoon. Searching the web, I found the email contents on a couple of websites.

Here is my conclusion.

  1. This does not conform to Hallmark standards – they illegally used Maxine copyright to make a political point.
  2. Fonts are all incorrect
  3. The $360 billion figure was added to the posts on the websites
  4. The heading is Minorities and they talk about illegal aliens.

This email has the 3 elements of any emotive email:

  1. Undocumented Sources
  2. Outrage
  3. Fear

I would venture to say this does not conform to anything Hallmark Cards would approve for distribution. Buyer definitely beware.

The following is an illegal use of Hallmark Cards’ Maxine comic. Maxine did not say this about Minorities/Illegal Immigrants etc.

MINORITIES

wpid-MailAttachment-2012-03-16-15-35.jpeg
(Used without permission from Hallmark Cards)We need to show more sympathy for these people.
* They travel miles in the heat.
* They risk their lives crossing a border.
* They don’t get paid enough wages.
* They do jobs that others won’t do or are afraid to do.
* They live in crowded conditions among a people who speak a different language.
* They rarely see their families, and they face adversity all day ~ every day..
 I’m not talking about illegal Mexicans ~  I’m talking about our troops!
Doesn’t it seem strange that so many are willing to lavish all kinds of social benefits on illegals, but don’t support our troops?
Wouldn’t it be great if we took the $360,000,000,000 (that’s billion) we spend on illegals every year, and spend it on our troops!!!Please pass this on; this is worth the short time it takes.
wpid-MailAttachment-2012-03-16-15-35.gifA veteran is someone who, at one point in their life, wrote a blank check made payable to‘The United States of America ’ for any amount, up to and including their life.
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Political Marketing: Newt Gingrich is a genius

Political marketing is not something I normally spend time considering. I usually write about business bloggingand make fun of

speaking at CPAC in Washington D.C. on Februar...

Image via Wikipedia

commercials on TV. I have to say, I felt sorry for Herman Cain this weekend. I will admit that I was not too impressed with him as a Republican Presidential Candidate. But, he is kind of getting screwed. How did this guy get harpooned for his infidelities, while Newt Gingrich gets a free pass?

In social media and business blogging, we recommend clients address concerns customers bring up on Twitter or Facebook. You can’t hide from it because people are talking about it. So, just address the issue and be honest. Social media is relentless. People hide behind their online personas to invite their dark side to totally tell someone off. When you address it directly, people tend to back off. I digress here.

How does this apply to Newt Gingrich? If you recall, his marital infidelity was one of the first things that came up in his campaign. He was being scrutinized. His ex-wives were being interviewed. While he was supporting a family values platform, he was cheating and changing wives like underwear. (He’s a Teddy Bear after all) Yet, here we are just before the Iowa caucus and he is becoming the front-runner.

He put it out there at the beginning of his campaign. He addressed it. While he was not and still is not convincing, Herman Cain has fallen on the sword for him. The black guy in the campaign took the issue away from him. Now, Newt’s ideas are being heard and morality of his actions are no longer relevant because he is not Herman Cain. Cain is even going to endorse Newt Gingrich.

I think Newt Gingrich putting it out front helped him. Now, it does not appear to be much of an issue. If he becomes the Republican nominee, I am not sure the Democrats can use it against him. Putting out front was the right move.

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Business Blogging – The Hub of Your Content Strategy

business blogging - Nutch robots

If anything, business blogging is only becoming more important. There are many changes taking place within the search engines. As HTML5 comes on line, how business blogging data is organized in web page will be more important than ever. Google, Bing and Yahoo are collaborating on what new markup language should look like to help them identify the content they are scraping on a web page.

For years, I have been preaching to customers that there are 2 audiences you are writing to  – readers and search engines. The search engines do not have eyeballs, so they are relying on programming algorithms to assist with identifying content on a site. Problem has been that current HTML content markups are very messy and identifying the real meaning behind content can be difficult.

According to Mike Seidle, Senior User Experience Engineer at Direct Employers, “traditional SEO is an engineering problem today. Our experience is using the new schema offered by Google, Yahoo and Bing, our search results have improved.” One of the problems he sees is that most companies have a weak or nonexistent content strategy.

If you are using old markup language, it is quite possible that your website could be completely ignored.  Google is looking for good content and will give those marking their content up properly a nod over the content that is illegible to them.

On the user front, to quote our good friend Jason Falls, “Just write good shit”. Not more needs to be said there.

 

Social Media Extortion

United States of Whiners

Social Media is a boom for whiners. Business blogging and social media professionalsneed to be wary of disgruntled customers. In the age of “Outrage”, everyone is pissed about the perceived injustice happening to them.

Research on Iran. by Negar Mottahedeh Social M...

Image via Wikipedia

Today, someone is not happy with getting “no” for an answer. They start a campaign against the company by starting a Twitter account or a boycott Facebook Page. The demands people are making are unreasonable. They want a replacement, an upgrade to the next model and a lifetime warranty on the replacement. If you don’t comply, they are going to bash you on social media. But, “We are honoring our warranty – why is that not good enough?” (Because my friend told me if I whine the loudest, I will get everything I want).

Some companies deserved the treatment they received. The United Airlines guitar incident was one. United Airlines did the wrong thing. The Volvo girl in San Francisco with her Viking video was a clever piece of work to highlight bad service.

For some companies, people can be unreasonable.

The example I gave above is one. A consumer product company was honoring its warranty to fix their product. The customer was not happy with the solution. She really wanted them to replace it because the product was 8 years old. So, alternatives were given. We will give you refund, if you have the receipt. It was a gift to us, so I don’t have the receipt. We will replace the item with another model with a 1 year warranty. “No, I don’t want that either.” Seriously? She wanted a replacement with a lifetime warranty on the product because they were trying to screw her by honoring the original warranty to fix it.

So, what did this person do? Started a campaign against the company.

Brand Defense

If you are not participating in Social Media, my business partner’s new book, “NO Bullshit, Social Media” is a good read. See, people are out there talking about you whether you know it or not. Ignoring it is the wrong thing. Idiots like the example above can destroy your brand. Embracing the market is the wise thing to do. You have to be out there listening to what people are saying. You have to respond directly to what is being said. You have to speak directly and in their language.

    1. Document everything between yourself and a disgruntled customer.
    2. Document what they are saying online
    3. Talk to legal for assistance, if it is libel
    4. Don’t argue with them online – not good to feed the troll

You need to defend your brand.

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