I received an email from Marketing Samurai this week with the headline that Google is stealing your keywords. So, I decided to go ahead and listen to their video pitch. So, if you all use Google Analytics, you will see there has been a trend in the volume of “Not Provided” keywords in your organic traffic. A year ago the total percent was around 30%-40% of traffic on a site. In the last 3 months, you may find that it has jumped up to 85% of traffic to your site.
Google is no longer your friend.
So, the recommendation is to recover the top performing keywords by going back as far as you can and export them out before that is no longer an option. I did this for myself.
You can still harvest the keywords that have brought you the most traffic. What you will find moving forward is you may no longer know what keywords are providing you the most effective traffic. Google is progressively taking away your ability to see that.