April 25, 2014

Does Twitter really help a social media campaign?

Image representing Twitter as depicted in Crun...

Image via CrunchBase

Twitter is fast becoming an important piece of a social media campaign to have conversations with customers, friends, and colleagues. A business blog is important conduit of information to feed your Twitter campaign. If you need content to feed Twitter, a good blog service could help you.

Twitter isn’t in the Oxford English Dictionary yet, but more than 200 million people have added it to their vocabularies and use its 140 character posts to answer the question “What are you doing?”

Inventing new words may be part of the game with Twitter, as people have adopted a whole new language. Twitter people are Tweeple. A Twitter meetup is a Tweetup. And on and on.

InTwigued? To put Twitter’s 200 million users in perspective, when Facebook was getting similar attention, its ranks numbered 24 million. So is Twitter overrated or as valuable as its fans claim? And will it be around long enough to make it worth our time?

Time is one feature that Twitter boasts. It offers users real time connection, an instant, short glimpse into all the moments between emails and blog posts. Friends could find these momentary updates useful when we’re looking to join the party or running late for lunch, and businesses are beginning to employ Twitter marketing to announce short-term specials, like the deal of the day. Twitter even scooped more traditional media with first news and instant updates of recent earthquakes, rocket attacks, and plane crashes. We all hope catastrophes are few are far between. So do the many people or businesses who have news that’s noteworthy enough to fill the moments between blog posts and e-blasts.

For many, Twitter is truly like a micro-blog, like using only the status section of Facebook. Fans say this feature inspires conversation and connections. It can also provide the curious spark that drives “followers” to blog posts, Facebook pages, and more in-depth web presences. When Barack Obama used Twitter during his presidential campaign, some argued that his tweets got followers to visit more than just web sites. Either way, the voters visited the polls.

And while Twitter users may number just a fraction of other online social networks’ crowds, Facebook tried to bring Twitter into its realm a couple of years ago. It was 500 million reasons that Facebook thought Twitter would stay and grow.

Several Twitterers we know admit to feeling like they were in their own foggy Twitter bubble (Twubble?) when they first joined the network. John H. suggested new users should be warned with a disclaimer, something like, “Warning: During your first 30 days of using Twitter, you will have no idea what the heck is going on. Only after 30 days will you begin to understand its value.”

Several other users confessed to giving up within those first 30 days after tiring of the useless updates and the time wasted. It seems most of us are Twittering and following tweets to be part of the experiment, to learn to tailor the Twitterers we follow to accomplish our own information goals and to enjoy the simplicity of short, quick updates.

So is Twitter overrated? Our opinion is no, it’s got nowhere to go but up. But maybe you think differently. Is Twitter is an endangered species under the pressure of larger social networks? Leave your comments (even with more than 140 characters).

Paul is the President of Professional Blog Service. PBS works with clients making strategic investments into business blogging, social media and search engine optimization.

 

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Post By Paul Lorinczi (137 Posts)

Paul is an Internet consultant and President of TLL Ventures LLC. TLL Ventures is a small Internet marketing firm working with companies to maximize opportunities in eCommerce, business blogging, social media and search engine optimization to dominate their markets. My interests are in Entrepreneurial pursuits, soccer, music, and travel.

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  1. I wouldn’t say that Twitter is over rated either, however many at times it isn’t utilized properly. Furthermore, many small sized businesses believe that with a mere Twitter account, they are going to start seeing increase in sales or leads. It isn’t that simple. Furthermore, Twitter has actually been known to destroy the reputation of many large companies. I remember someone accidently logged on to Chrysler’s Twitter account thinking that it is their personal account and sent out a tweet that was inappropriate. Urban Outfitters were copying marketing material from a smaller company and they received a lot of backlash especially when Miley Cyrus tweeted about them in a negative light.

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