Answer: If you want to see B2B Social Media in action, make sure you get online every Sunday after 5:00 PM.
Every Sunday, your business blogging investment supports your participation in B2B social media and B2C Social media activity. Facebook participation is at the highest. Users are on Twitter getting caught up on the latest trends. Or, users are getting caught up on their favorite forum or interest.
If your Sunday evenings starts with “www,” you may have had more company than you think.
Last Sunday evening, I was online learning about how many other people were online. Nope, it wasn’t because my favorite team was out of the playoffs or because a bad storm was keeping me in doors…or even because I’m the CEO of a professional blog service company. Whether I’m clicking my way through business or catching up with friends on LinkedIn, internet use has become a regular part of my life. And I’m not alone.
That’s what I learned last Sunday evening while I was online. The UK’s Ofcom—or Office of Communication—just announced that more people are surfing the web on Sundays from 5-6pm than at any other time. According to Ofcom’s research, the weekdays’ greatest web traffic comes between 9pm and 10pm, but there’s even a surge of internet use after 3pm, when most kids get out of school.
When I stopped to think about it, this online traffic report isn’t really that surprising. Thinking about my daily “to do list,” it’s impressive how many tasks I accomplish through the Internet. Many of us go online to quickly check off those necessary items, like managing bank accounts, renewing library books, and checking the weather forecast. But we also open a web browser to read the news, share photos, update profiles on social networks, and even watch television and listen to music. And the list of tasks keeps expanding…
Reading about all my fellow web users doesn’t make me feel crowded, rather, I feel like part of an audience. With so many of us online—and so many of us online so often—businesses that want to spread the word about their services need to be where the people are. These days, the people are online…everyday…usually multiple times.
The most successful businesses have their ears tuned in to the sound of all those mice clicks and fingers strokes. They’re using the internet to meet that wide audience using the internet…and not just on Sunday evenings.
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