B2B Social Media needs Blog Writing
If you are trying to run a B2B social media campaign, it requires a good dose of blog writing. Content is king on Google. If you are not providing customers, prospects or colleagues with some authority in your market, you could get lost. The center of any good campaign is the blog writing that goes with it. Any successful B2B social media campaign depends on it. Let’s take a look at what you need to consider:
Look at any Search Engine Optimization (SEO) course or checklist… you’ll find content freshness to be a key line item.
Read almost any social media plan… you’ll see that you have to have content to feed that huge network of friends, contacts and buddies you are creating.
Brush up on a few blogging how-to’s… you’ll find it’s all about content.
So, if content is so important, why do business people invest so little time in creating it?
Since starting Professional Blog Service, I’ve learned a little bit about why business people struggle with content:
Writing just isn’t urgent enough. Most business people are stuck in a reactive mode (much to Stephen Covey’s chagrin) where they deal with the most urgent task right now. Writing content is important, but it isn’t urgent.
Business people look at writing as something anyone can do well. My friends in the copywriting, legal and journalism professions know this isn’t so. Good writing isn’t easy to find. It takes time. And usually the person who has the time isn’t the one that can write the article.
Content creation isn’t fun. It’s fun to create campaigns, videos, and diagrams but writing content just is not most people’s idea of fun. It’s homework. It’s not sexy. But now more than ever it is critical to your marketing’s success.
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