Ok, so my wife tells me, “I got you and Andrew concert tickets for “Star Wars in Concert” for your birthday.“ I have to admit, I did not jump up and down. “Ok”, I said with a one eye brow raised.

If you have kids and you have kids that love music, take them! It is kind of expensive at $65 a ticket, but it was worth it.

We saw the concert at Conseco Field House. Surprisingly, the sound was excellent. I leaned over and ask my son, “Is this live, or is this Memorex?” He gave me a puzzled look of course because he is not familiar with the old Aretha Franklin commercials from the 1970s-1980s.

The real point of this post is, “Community Orchestras can learn something from the Star Wars in Concert series.” The concert combined visual montages with the music. People were clearly entertained. (I am still shaking my head at the quality of the sound. The orchestra was so tight).

I remember when classical music was taught to me. I finally learned about classical music while on a study abroad program in Austria. Our Professor taught us the significance of Mozart, Beethovan, Hadyn in the context of their time. He was so enthusiastic about the music that I finally go it.

John Williams film music is very easy to get because we have the visual support of the film to help convey what the music is saying.

What if Symphonies started applying some of the same techniques to traditional Mozart, List, or Beethoven pieces. After all, we are an easily bored society. People want to be entertained by our standards today which include video or visual stimulation. Maybe we should have a video running that accompanies the music being played by the Orchestra.

Think I am crazy? Well, Conseco Fieldhouse was full. So, something tells me people are ok with orchestrated music. They just want to be entertained with it.

It was a great concert. I recommend it to anyone.

This entry was posted on Sunday, December 13th, 2009 at 12:39 am and is filed under Internet Public Relations, Social Commentary, internet marketing, marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.