It is quite simple.  It is networking online.  It allows you to build networks outside of your city limits with connections all over the world, if you like.  I always associate it to the old Fabrege commercial we used to see back in the 80s:

What is important to understand is that you have to be real.  You are not a faceless corporation.  It is people doing business with people.

Simplistic?  Yes.  We are taking what used to be and still is off-line behavior and opening it up to online behavior.

Post By Paul Lorinczi (146 Posts)

Paul is an Internet consultant and President of TLL Ventures LLC. TLL Ventures is a small Internet marketing firm working with companies to maximize opportunities in eCommerce, business blogging, social media and search engine optimization to dominate their markets. My interests are in Entrepreneurial pursuits, soccer, music, and travel.

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