It’s no wonder that the US Auto Industry is in the toilet if you look at the advertising they do.
They should really fire their ad agencies. Last night I saw some Chevrolet ad that has a lady driving and all of the sudden it starts raining shoes. Now, what the hell do shoes have to do with a Chevrolet? Women love shoes? Or, those dumb Toyota commercials with the truck going through an obstacle course. You know, the real life use of their truck to pull a trailer off a cliff? Or the recent Dodge trucks that go through another obstacle course where the tunnel blows up behind them?
My all time favourite is the old Ford Edge with its annoying music and realistic use on the side of buildings. Everyone in my family would cringe when we heard it. Since my wife watched American Idol, we got to hear all the time. I hated that commercial.
So, do raining shoes, driving on the side of buildings, pulling trailers from a cliff really help sell vehicles?
No one is buying! Maybe that should tell them something.
I don’t hate all car commercials. Back in the early 80s, I loved the Volkswagon commercial of the guy on the test track driving the Scirocco. When he stops, the Engineer approaches the car and asks, “Ausgezeichnet?” The driver dreamily replies…..Auuuusgezeichnet.
For those who do not know, the translation is, Excellent?…..Ja…..exceeeellent.
Why? Because it reflected the joy one can have driving a well engineered car. It is an experience we can all have.
Raining shoes? Near explosions? Driving on the side of buildings? Flying through town on a Chevrolet?
I hate dumb commercials.
Paul is an Internet consultant and President of Professional Blog Service. Professional Blog Service works with companies trying to beat their competition online using business blogging, social media and search engine optimization to dominate their markets. My interests are in Entrepreneurial pursuits, soccer, music, and travel.
