Buying and selling is an emotional endeavor. No matter how logical we think we are, the ultimate decision to buy or do something touches an emotional nerve in the buyer.

I am attending a blogging conference and one of the presenters is making fantastic claims of 1st page Google positioning and high conversion rates. It is the greatest way to market yourself because it is inexpensive. (Though he prices his product by the number of blogs he has).

What was interesting was his ability to use persuasive language to get his audience emotionally bought into what he was saying, despite the facts of his argument. We like to think we are smarter than this, but the reality is, we are all suckers….

If we weren’t, Woot would not being doing so well. (I love Woot)