Paying For the Unicorn’s Food: Content Marketers Should Not Accept Minimum Wage
Paying For the Unicorn’s Food: Content Marketers Should Not Accept Minimum Wage When it comes to writers working for cheap, or feeling guilty about what they charge, I always tell this joke. I’ve told it before, but it’s worth repeating: A business owner is horrified one day to discover that her business server is completely broken. Kaput. Shot. Frazzled. Stick a fork in it, it’s done. Problem is, all her company files are on there, and she’s dead in the water … [Read More...]
Comb Binding Demonstration from Lloyds of Indiana
A comb binding machine is one of the easiest, most economical ways to finish a document. Ever get that great document handed to you in a meeting? Do you look at it and think, nice? Or, do you simply expect it to be that way. Ever wonder how it is done? Here is a demonstration [...]The post Comb Binding Demonstration from Lloyds of Indiana appeared first on The Print Finish Blog. Garry Jonesis President of Lloyds of Indiana, a leading provider of binding machines, laminators, uv coating systems, … [Read More...]
How Bloggers Can Use Ernest Hemingway’s Iceberg Theory of Writing
How Bloggers Can Use Ernest Hemingway’s Iceberg Theory of Writing No one ever thinks about how big an iceberg really is. When you see an iceberg, you only see 20% of it. The other 80% is below the surface of the water. But without that 80%, you wouldn’t have the 20%. The visible 20% is built on the foundation of the 80%, even though you’ll never see it, or in some cases, even realize that it’s there. That’s the philosophy of Ernest Hemingway’s Iceberg Theory … [Read More...]
Direct Mail Makes A Comeback With Help of UV Coating Systems
UV Coating Systems are helping make direct mail production affordable again. Add UV Coating to new postal office rates, you can get back into the mailbox while everyone else has gone electronic. Small print shops can take advantage of a small UV Coating System like Tec Lighting’s XtraCoat system. It can also be used for [...]The post Direct Mail Makes A Comeback With Help of UV Coating Systems appeared first on The Print Finish Blog. Garry Jonesis President of Lloyds of Indiana, a leading … [Read More...]
Three Secrets to Writing Fast
Three Secrets to Writing Fast I was once sitting at a meeting where an interesting question came up, so when I got back to my office, I wrote a blog post about it, and it was up an hour later. “How did you get that up there so fast?” someone else from the meeting asked. “Well, I had to drive back to the office first,” I said. My friend thought I was being a smartass, but that’s actually how and why I was able to write that blog post. I’ve gotten to the point … [Read More...]
Three Secrets to Writing Fast
Three Secrets to Writing Fast I was once sitting at a meeting where an interesting question came up, so when I got back to my office, I wrote a blog post about it, and it was up an hour later. “How did you get that up there so fast?” someone else from the meeting asked. “Well, I had to drive back to the office first,” I said. My friend thought I was being a smartass, but that’s actually how and why I was able to write that blog post. I’ve gotten to the point … [Read More...]
Three Secrets to Writing Fast
Three Secrets to Writing Fast I was once sitting at a meeting where an interesting question came up, so when I got back to my office, I wrote a blog post about it, and it was up an hour later. “How did you get that up there so fast?” someone else from the meeting asked. “Well, I had to drive back to the office first,” I said. My friend thought I was being a smartass, but that’s actually how and why I was able to write that blog post. I’ve gotten to the point … [Read More...]
Three Secrets to Writing Fast
Three Secrets to Writing Fast I was once sitting at a meeting where an interesting question came up, so when I got back to my office, I wrote a blog post about it, and it was up an hour later. “How did you get that up there so fast?” someone else from the meeting asked. “Well, I had to drive back to the office first,” I said. My friend thought I was being a smartass, but that’s actually how and why I was able to write that blog post. I’ve gotten to the point … [Read More...]
Coil Binding Demonstration
As we have discussed over the past few weeks, coil binding is an effective way to market as presentation material or proposals. Llloyds of Indiana has put together a coil binding demonstration to help you understand how easy it is to bind a document using your laser printer. The coil binding machine we are using [...]The post Coil Binding Demonstration appeared first on The Print Finish Blog. Garry Jonesis President of Lloyds of Indiana, a leading provider of binding machines, laminators, uv … [Read More...]
How Social Media can Kill a Business
I have written several articles on how social media can't kill a business like United Airlines. There have been other instances where social media had no impact on stock prices of big companies. That is not necessarily the case of a small business. Especially a small business in a small community. This weekend, there was an incident at a spa in Kalamazoo called M Spa where a young mother with her 2.5 year old son went to get his haircut. Like all 2.5 year olds, he was not all that happy … [Read More...]
